Reflective Introduction (Project Overview)
Our team took on the task of creating a social media campaign and adjusting the website for Gloria Gemma to better reach the target audience of millennials. Millennials are people whose ages range between twenty- two and thirty-seven; and as millennials, we were able to relate to and understand the target audience and what would appeal to them. This younger generation is harder for Gloria Gemma to reach due to the generation gap between the foundation’s organizers and the audience that they were aiming to reach. Through our obvious connection to the millennial demographic, we felt very confident in our abilities to improve both aspects of Gloria Gemma’s social media campaign.
In today's society, social media (e.g. Instagram), is taking over how people and companies interact and advertise their services; a Statista study analyzing the distribution of Instagram users worldwide as of April 2018 by age and gender reveals this trend. Here, the data highlights that approximately seventy-five percent of millennial age men and seventy-seven percent of millennial age women across the world use Instagram. This statistic affirms the need for a corporation such as Gloria Gemma to use an effective social media outlet to target millennials. By using Instagram as our platform for the campaign, we can select topics that younger audiences, as well as Gloria Gemma’s current audience, should consider adopting into their everyday routine. E-cigarette use, organic versus non-organic, emotional health, alcohol use, inflammation in the body, and healthy food choices are essential topics that millennials should be familiar with. The Knowledge is Power campaign through Instagram creates a connection between the audience and the organization, as well as gets important information spread through a quick and easy-to-access platform.
To initiate research, we have reviewed the task at hand and identified a few potential solutions to target more millennials. We have analyzed the task at hand and have identified solutions in order to help target more millennials. To begin, one emphasis point that we needed to augment is the effectiveness of a powerful Instagram page; primarily revolving around the similarity in current previous posts, which we believe millennials tend to scroll past. By increasing the variety and style of images used for the posts, we were able to create Instagram posts that are not only eye-catching but are also sharing vital and relevant information. Additionally, we have conducted research and delivered evidence based recommendations on what the best times the post on Instagram are to maximize millennial traffic. The “Knowledge is Power” website will benefit from our recommended design and information enhancements that we drafted through referencing other popular corporation’s websites that provide similar information. This comparison provided the knowledge our team utilized to suggest better ways to present the information.
Throughout this project, our group was challenged to write in a foreign writing style that forced us to diverge from traditional professional writing style that we are used to. This different approach led us to work through and accomplish each of the related class outcomes. One outcome that was significant during this process was genre knowledge. As students involved in professional writing, we tend to work with formal reports and analytical papers (e.g. Memos, letters of transmittals, progress reports, etc.), but this project challenged us to step outside of our traditional work and use professional information into the genre of an Instagram post.
Our suggestions are reflected through the six-monthly Instagram posts we created that we believe will catch the eyes of more people, especially millennials, and drive more traffic to not only your social media pages, but also to your “Knowledge is Power” website. The topics of those six- monthly Instagram posts are as followed:
In today's society, social media (e.g. Instagram), is taking over how people and companies interact and advertise their services; a Statista study analyzing the distribution of Instagram users worldwide as of April 2018 by age and gender reveals this trend. Here, the data highlights that approximately seventy-five percent of millennial age men and seventy-seven percent of millennial age women across the world use Instagram. This statistic affirms the need for a corporation such as Gloria Gemma to use an effective social media outlet to target millennials. By using Instagram as our platform for the campaign, we can select topics that younger audiences, as well as Gloria Gemma’s current audience, should consider adopting into their everyday routine. E-cigarette use, organic versus non-organic, emotional health, alcohol use, inflammation in the body, and healthy food choices are essential topics that millennials should be familiar with. The Knowledge is Power campaign through Instagram creates a connection between the audience and the organization, as well as gets important information spread through a quick and easy-to-access platform.
To initiate research, we have reviewed the task at hand and identified a few potential solutions to target more millennials. We have analyzed the task at hand and have identified solutions in order to help target more millennials. To begin, one emphasis point that we needed to augment is the effectiveness of a powerful Instagram page; primarily revolving around the similarity in current previous posts, which we believe millennials tend to scroll past. By increasing the variety and style of images used for the posts, we were able to create Instagram posts that are not only eye-catching but are also sharing vital and relevant information. Additionally, we have conducted research and delivered evidence based recommendations on what the best times the post on Instagram are to maximize millennial traffic. The “Knowledge is Power” website will benefit from our recommended design and information enhancements that we drafted through referencing other popular corporation’s websites that provide similar information. This comparison provided the knowledge our team utilized to suggest better ways to present the information.
Throughout this project, our group was challenged to write in a foreign writing style that forced us to diverge from traditional professional writing style that we are used to. This different approach led us to work through and accomplish each of the related class outcomes. One outcome that was significant during this process was genre knowledge. As students involved in professional writing, we tend to work with formal reports and analytical papers (e.g. Memos, letters of transmittals, progress reports, etc.), but this project challenged us to step outside of our traditional work and use professional information into the genre of an Instagram post.
Our suggestions are reflected through the six-monthly Instagram posts we created that we believe will catch the eyes of more people, especially millennials, and drive more traffic to not only your social media pages, but also to your “Knowledge is Power” website. The topics of those six- monthly Instagram posts are as followed:
- Organic versus Non-Organic Food
- Alcohol Causing Cancer
- Role of Emotional Health on Cancer Risk
- E-Cigarette Usage and Cancer Risk
- Inflammation in the Body and Cancer Risk
- Processed/Fast Foods and Cancer Risk
Website Plan
Website Plan
Our team was also assigned with augmenting the “Knowledge is Power” campaign website to provide more information regarding the six- monthly Instagram posts. Looking at the design, we realized that a more effective way of sharing information on the website includes some more design aspects, rather than content. Background knowledge, including research on the requested subjects (e.g. E-cigarette usage and cancer risk), can give the audience a better understanding on that topic they are reading before spending hours seeking other sources of information. Books, blogs, medical articles, and podcasts listed on the “knowledge is Power” page, with brief descriptions (which the current Gloria Gemma website features), are ways to add more substance to the campaign. People can read more about its purpose through primary sources instead of deciphering our own research. More visual aspects, such as images relating to the subject, should be inserted. For example, colorful, aesthetically-pleasing pictures draw attention to the related information and add excitement to topics that may be seen as dull. A live Instagram feed through a safe, reliable website will allow for people visiting the website to access the Instagram page. The live feed will update every 24 hours, ensuring that new posts are shown on the website. Our team believes that these recommendations will further benefit Gloria Gemma’s Knowledge is Power campaign.
Our team was also assigned with augmenting the “Knowledge is Power” campaign website to provide more information regarding the six- monthly Instagram posts. Looking at the design, we realized that a more effective way of sharing information on the website includes some more design aspects, rather than content. Background knowledge, including research on the requested subjects (e.g. E-cigarette usage and cancer risk), can give the audience a better understanding on that topic they are reading before spending hours seeking other sources of information. Books, blogs, medical articles, and podcasts listed on the “knowledge is Power” page, with brief descriptions (which the current Gloria Gemma website features), are ways to add more substance to the campaign. People can read more about its purpose through primary sources instead of deciphering our own research. More visual aspects, such as images relating to the subject, should be inserted. For example, colorful, aesthetically-pleasing pictures draw attention to the related information and add excitement to topics that may be seen as dull. A live Instagram feed through a safe, reliable website will allow for people visiting the website to access the Instagram page. The live feed will update every 24 hours, ensuring that new posts are shown on the website. Our team believes that these recommendations will further benefit Gloria Gemma’s Knowledge is Power campaign.