My final project is to work with Gloria Gemma to improve their social media page (Instagram), to better connect with millennials and reach a broader audience to gain more traffic to their page; thus, I discovered an article called “how to Setup a Successful Instagram Business Profile” on ThriveHive.com. Here, author Zach Bunick emphasizes the most valuable part of ones Instagram account is their profile, “It tells other Instagram users exactly what your business is, the services and products you offer, and where you’re located”. Apart from an effective account profile, he touches on the importance of (1) Choosing a Handle, (2) Choosing a Bio Title, (3) Adding your company’s website to their bio, and (4) Writing a description; they are discussed in the following sections:
The first technique that I saw was that the first sentence or opening paragraph was intended to immediately capture the audience’s attention. In my case, we can say that the “first sentence” for an Instagram page can be the initial sentence in your company’s bio. It should be engaging and stand apart from other like companies to give one an edge on their competition. One more technique I noticed was utilizing simple language that was easy for any audience to comprehend. Here, we can use simple language in one’s description as summarized in bullet number four to be able to effectively “state your purpose, show your brand voice, and prove your credibility all in one small snippet”. Since Instagram pages are usually very short descriptions of one’s company, it is crucial to incorporate simple language into their profile to market their services/ purpose. I intend to incorporate this last technique into my final project due to the fact that Instagram pages have limited text space for a profile description, it will help me and my team condense our clients company description.
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AuthorLuke Grabowski Archives
April 2018
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